Currently @ US Bank. Previously with CVS Health/ServiceNow.
Work
Experience systems I’ve shaped.
U.S. Bank Rewards Dashboard
Platform redesign
Discovery → redemption
Ecosystem simplification
Subscription Management
Lifecycle experience
Recurring behavior system
Financial clarity
CVS ColleagueZone ServiceNow Employee Center
Enterprise transformation
Service ecosystem
ServiceNow platform
About Me
Approach
How I approach complex product problems at scale.
Designing within constraints at scale
I specialize in complex product ecosystems where platform constraints, multiple stakeholders, and long-term scalability shape every design decision.
I focus on clarity, alignment, and systems that evolve over time.
Systems over screens
I design reusable patterns that scale across products not one-off solutions.
Built through iteration
Shipped incrementally, validated through real usage, and refined over time.
Value-driven outcomes
Focused on clarity, efficiency, and long-term product health.
Testimonials
Real stories from people I have had the pleasure of working with.
Anamika Srivastava
U.S. Bank Product Manager
Gurpreet consistently brought clarity to complex problems and helped align teams across product, engineering, and leadership.
Jennifer P.
CVS Health HR Enterprise Manager
Gurpreet's ability to balance user needs with platform constraints made a measurable impact on adoption.